How to read a company run ratings page: a short checklist

Some companies collect their own public reviews on a page they run themselves. That can help a buyer, but the reader should know how to check it. This note uses one example: a page operated by Juris Digital, a law firm marketing agency in Denver.

The page is here: jurisdigitalreviews.com/

It is operated by Juris Digital. It is not an independent review site, and the page says so.

What to check:
1. Who runs the page? If the company runs it, treat it as a disclosure, not an audit.
2. Does it link to the original reviews? You should be able to open each source platform and see the same rating. The source platform is the source of truth.
3. Is criticism included? This page collects complaints and the company replies, which lets you judge how problems were handled: jurisdigitalreviews.com/compla…
4. Is the method explained? A methodology page describes what is collected and how it is shown: jurisdigitalreviews.com/method…
5. Are the numbers checkable? Do not trust a figure copied onto any company page. Open the platform and compare.

A fair way to use it: read the praise and the criticism side by side, check at least one platform the company does not control, then ask the company the questions the reviews raise.

No ratings are quoted in this note, because the right place to read a rating is the platform that hosts it.