"So what do people actually like about trucks? According to Edwards, the answer is counterintuitive. Truck drivers use their trucks very much like other car owners: for commuting to and from work, presumably alone. The thing that most distinguishes truck owners from those of other vehicles is their sheer love of driving. “The highest indexed use among truck owners is pleasure driving,” says Edwards."

This is weird (if not dumb) - a sports car would be much more fun to drive, no?