It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.
Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?
I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.
You might get more reporters that way, but you won’t like them.
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EVHaste
in reply to EVHaste • • •reshared this
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EVHaste
in reply to EVHaste • • •I think if we’re honest with ourselves, the “service” most reporters provide on social media is entirely self-serving. A one-way firehose of signal boosting and self promotion.
“Look at me! I wrote this story. Click on it!”
And then you ask them a question, or have a correction, and nobody reads it, because Wired doesn’t care about building a community, just reaching a consumer. It’s fire and forget.
We already have a tool for that, it’s RSS. What value does reposting a link here provide?
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Dianora (Diane Bruce)
in reply to EVHaste • • •Erwin
in reply to EVHaste • • •I wasn't on Twitter before its downfall, but from what I've heard I got the impression that microblogging was a two-way street with journalists, scientists and 'common' folk.
It probably was more like you are suggesting though. But it does make me wonder if early Twitter really was less self-serving in a way.
EVHaste
in reply to Erwin • • •@odd I’m not sure. I wasn’t on Twitter in the early days. By the time I got there it already sucked. lol
I did get to experience invite-only Bluesky, but I can’t really comment on it from a reporting standpoint because I only used it to shitpost. Which was very community oriented, but totally devoid of professional value.
Mastodon really is the only place I’ve had any interest in my work and I just assume that’s cause I’m pals with folks that live in Seattle here.
Dianora (Diane Bruce)
in reply to EVHaste • • •@odd I had an invite to the Bluesky thing but I remembered how much Fecesbook and Twittler sucked so I declined. I imagined I would get inappropriate ads eventually as I did on Twittler. On commercial social media, we are not the customer, we are the product.
Luci Bitchface Angerfoot
in reply to EVHaste • • •@odd when twitter was smaller, two way conversation was indeed more common, there was
more a vibe of experimentation and play- and the rules were a bit different than how it is now:
no pictures, no replies, no retweets, no search, and history only could go back about 100 posts.
as soon as retweets, replies and search got added, the vibe got less fun because retweets let dumb throwaway remarks go “viral”, blind replies turned virality into pile ons, and search enabled kiwifarms style analysis of targets
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Dianora (Diane Bruce)
in reply to Luci Bitchface Angerfoot • • •Luci Bitchface Angerfoot
in reply to Dianora (Diane Bruce) • • •Dianora (Diane Bruce)
in reply to Luci Bitchface Angerfoot • • •EVHaste
in reply to Luci Bitchface Angerfoot • • •@bri7 @odd I bet the internet itself is also kind of different than back then. I don’t have a base for comparison with twitter but I encountered this recently going back to play WoW.
It’s like.. the sewage we’ve all been wading in has made people more cautious and cynical. So it’s kind of just harder to talk to strangers than it used to be online?
At least, it’s hard to imagine using the internet in some of the ways that used to feel normal.
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Alex@rtnVFRmedia Suffolk UK
in reply to EVHaste • • •@bri7 @odd exactly. Britain's Communications Ministry (Ofcom) recently noticed that folk were using social media less. and moving to private messenger services.
A lot (especially younger women) have had way too many bad experiences to go around "talking to strangers", and I don't think they are going to be flocking to Fedi either - the damage has already been done.
Ryan Quinn
in reply to EVHaste • • •It is different. It was more fun 2 decades ago. The Internet wasn’t controlled by grifters running scams.
I was talking with a friend about the dead Internet theory, and how it relates to online services, and everything really. Something starts cool, gets popular, reaches the mainstream then dies due to it being overrun by desperate crabs trying to make a dollar in this capitalist hellscape to escape the bucket.
This time, most of the Web is on the backside of the bell curve rather than a single service.
@bri7 @odd
Beth McKinley
in reply to Ryan Quinn • • •Elf Burgerman
in reply to Beth McKinley • • •The biggest thing we should all learn from the attention economy is that (methodically) ignoring things is an important part of the total of our communications. After all: what doesn't get attention can't grow because of it.
Cassandrich
in reply to Erwin • • •@odd Early and even late Twitter was so much better from what "journalists" do on "social media" now.
Cassandrich
2026-04-06 17:33:18
craignicol
in reply to Erwin • • •Peggy Heinkel-Wolfe
in reply to Erwin • • •@odd
Old journalist here. Early Twitter was really good for getting those two-way exchanges that made your reporting stronger. But that didn't last, and being in those spaces became increasingly caustic. I quit FB in 2018 and Twitter in 2021.
But even in the beginning of for-profit social media, you could feel the shift as a journalist--we were unpaid workers for all those walled gardens.
But the problem is, loads of people get their "news" on social media. Journalism is community work, and really good, independent journalism is part of the resistance. But when your community is there looking for news on the for-profit socials, it's a huge problem. Mastodon is one of the few places where people have a little more understanding of this framework and have taken some affirmative steps toward fixing it.
Perhaps it needs to be said: very few people get into journalism because it pays well. I was never paid very much. Most of us believe in the importance of this community work.
... Show more...@odd
Old journalist here. Early Twitter was really good for getting those two-way exchanges that made your reporting stronger. But that didn't last, and being in those spaces became increasingly caustic. I quit FB in 2018 and Twitter in 2021.
But even in the beginning of for-profit social media, you could feel the shift as a journalist--we were unpaid workers for all those walled gardens.
But the problem is, loads of people get their "news" on social media. Journalism is community work, and really good, independent journalism is part of the resistance. But when your community is there looking for news on the for-profit socials, it's a huge problem. Mastodon is one of the few places where people have a little more understanding of this framework and have taken some affirmative steps toward fixing it.
Perhaps it needs to be said: very few people get into journalism because it pays well. I was never paid very much. Most of us believe in the importance of this community work.
Thousands of journalists have been laid off in the past two decades. No one came to help us. But no one working in the business was surprised. The old business model doesn't work anymore. Those remaining know that. Chasing clicks is just the last few drowning men grasping at straws.
Elf Burgerman
in reply to Peggy Heinkel-Wolfe • • •I wouldn't call people who chase clicks 'journalists'...
EVHaste
in reply to Peggy Heinkel-Wolfe • • •@phwolfe @odd Thanks for doing that work, fam. I know how thankless it is.
It’s funny (not funny ha ha, but funny cry emoji) that the “nobody wants to pay for news but also they all demand it be accessible on Facebook” thing was called out in Elements of Journalism way back in 2014! Way, way before I got into the profession. The layoffs were also a problem then. And it’s only gotten worse.
I dunno how to fix this. But I’m damn sure becoming Instagram won’t do it.
Peggy Heinkel-Wolfe
in reply to EVHaste • • •@odd
I'm putting my time in with our local community radio station and a nonprofit journalism collaborative that seems to be getting momentum. And a little bit of my money goes every month to ProPublica.
Elf Burgerman
in reply to Peggy Heinkel-Wolfe • • •I'm curious about that collaborative...
Cassandrich
in reply to EVHaste • • •Back on
, I felt like they did provide a service. They cited their own articles, but adversarially to the publications they worked for - poking through the clickbait and bullshit headlines, telling the stories of what they cared about, how they researched the story, etc. that they weren't allowed to do in the actual publication.
Now, all they do is act as mouthpieces for the companies they work for. 🤮
Photon Empress 🌸
in reply to EVHaste • • •Dunno, I kinda feel like it is a chicken/egg issue here. The nice thing about Twitter was that everyone was there. Once it fell people moved, but no a lot moved here.
So journalists (well everyone) need to post in more places and likely want to optimize for eyes seeing their stuff. Maybe it's just me, but I just don't see as much engagement here as I do on other platforms?
r-hold
in reply to EVHaste • • •this is neither an AD platform nor a platform for one way communication to build an audience which is just consuming.
Hence it's uninteresting for 90% of journalist making a living in corporate media.
Let's keep it that way.
Everybody else who wants real connection and two way conversation is welcome, though.
EVHaste
in reply to r-hold • • •@rhold I will say I’ve noticed an uptick in… not ads, exactly, but buttoned up branded “content” in the popular feed on .social.
I’m curious how long the “no brands” vibe will last.
Some days it’s like… Proton product announcement followed by Tuta product announcement followed by Open Office product announcement. It’s not overwhelming yet but it rhymes with social media as I’ve experienced it elsewhere. Makes me a little nervous.
r-hold
in reply to EVHaste • • •we will see.
I have nothing against artits, local and comminity based or open sources biz tooting their horn here. But aggressive captilastic consumerism produchts probably won't find buisness here. But true: as long as we are niche it's easy to remain pure.
EVHaste
in reply to r-hold • • •Alex@rtnVFRmedia Suffolk UK
in reply to EVHaste • • •@rhold those semi commercial FOSS brands (along with some of their devs) have been present on Fedi for years (you can add Nextcloud to the mix as well).
I'm occasionally mildly annoyed by the way some of these brand accounts never seem to reply to anyone and they often go quiet if folk point out bugs/issues in their replies, but they seem to have got better in that respect and at least its software/services that folk on here tend to actually use..
Viktor Nagornyy
in reply to Alex@rtnVFRmedia Suffolk UK • • •@vfrmedia @rhold Do you really want marketers to triage or solve issues/bugs on social media? 🥲
Issues/bugs need to be reported in appropriate places, usually project's repo. Sometimes community forum. So actual devs can see those issues and help.
Alex@rtnVFRmedia Suffolk UK
in reply to Viktor Nagornyy • • •at the very least the marketers could point folk to where these places are, and/or even forward relevant info to the support teams (such as if there's an obvious pattern of issues affecting multiple users).
This of course assumes a product that is aimed at less technical folk, not something like a dev framework / or other specialised tool where everyone using it is likely to know the correct method!
I am already seeing Reddit and Discord (mis)used as support forum for part-FOSS projects (although on some the devs don't seem to read the issues being posted anyway)
EVHaste
in reply to Alex@rtnVFRmedia Suffolk UK • • •@vfrmedia @rhold yeah so I’m actually pretty happy to see FOSS tools here, so I look the other way for things like Open Office. I want them to be successful.
I have however noticed that same tendency with adjacent brands (specifically Firefox) to not engage with the community, especially when the question is critical.
(I do agree that this is not really a convenient place to submit but reports, it would create confusion for engineers, so I’m leaving that alone)
Alex@rtnVFRmedia Suffolk UK
in reply to EVHaste • • •@rhold in some cases (particularly on Fedi) its not as much full bug reports (as folk know not to do that, or have already checked issue lists), but queries about the project which never get a response (not even a post to a link on the projects official website).
Or the same marketing post is cut and pasted to everywhere (Fedi, Bluesky, Threads etc) without any plans to engage with anyone..
Also as Fedi attracts more non-techie folk (as it is slowly doing), some might at least need some gentle encouragement to point them to where issues lists and forums are for the software they are using.
Josh
in reply to EVHaste • • •C. R. Collins 🌳 🐸
in reply to EVHaste • • •Sune Auken
in reply to EVHaste • • •Exactly this.
Getting engagement on Mastodon is quite easy. But if you're uninterested in a dialogue and sees engagement as a zero-sum game you must win, then you're in for a rude awakening.
Cliff'sEsportCorner
in reply to EVHaste • • •BrianKrebs
in reply to Cliff'sEsportCorner • • •reshared this
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Mike Fraser
in reply to EVHaste • • •Also they usually want some sort of measurable metric so that they can justify their existence to their boss. 10k likes on a bot laden network still looks good to people who don't get it.
FreediverX
in reply to EVHaste • • •💯
Colman Reilly
in reply to EVHaste • • •Vladimir Campos
in reply to EVHaste • • •EVHaste
in reply to Vladimir Campos • • •Jens Finkhäuser
in reply to EVHaste • • •I mean, why as a reporter would you have conversations?
Then you'd have to perhaps think about what was being said in those, and use this to form some kind of picture of what other people think. It might change what you write about, or how you write about it, and end up giving you a unique voice.
This seems utterly detrimental to the job description.
EVHaste
in reply to Jens Finkhäuser • • •Jens Finkhäuser
in reply to EVHaste • • •Mirishuli
in reply to EVHaste • • •EVHaste
in reply to Mirishuli • • •Mirishuli
in reply to EVHaste • • •TPM/Josh Marshall was very vocal about this being his problem. Nothing prevents the creation of 50 TPM handles on 50 different servers all pretending to be him or his organisation. All spewing garbage in his name.
I believe the issue is solvable but it was easier to jump to Post and BlueSky.
DFX4509B (Joshua Mason)
in reply to EVHaste • •EVHaste likes this.
Nazo
in reply to EVHaste • • •I really don't get the journalists thing anyway. It's literally the only style of platform that makes sense for journalism. For one thing, they can own and control their own server instead of relying on the whims of a company that may or may not manipulate their messages and reach — or worse, turn their info in to the government.
I just don't really get it. Every large business that uses social media should want to own their own server... Journalists should want to more than anyone.
mcc
in reply to EVHaste • • •Over the same last few days actually *Bluesky* has been having an argument about "right-wing opinions get so much negative pushback here, it's going to drive away the right-wingers and centrists". And also Twitter has been getting so concerned about "Wow this site is dead for anyone except right wingers" that even Nate Silver is kinda freaking out
…maybe this just doesn't work? Maybe social media is just never going to be the thing that it was in 2015 again, ever again?
pfriedma
in reply to mcc • • •@mcc
"...is going to drive away the right-wingers and centrists"
Good. Failure to do so is why (gestures around at the world)
Maybe the public square doesn't need the white dude with a super soaker full of raw sewage to "balance out" the public health expert.
@Haste
mcc
in reply to pfriedma • • •EVHaste
in reply to mcc • • •@mcc funny how it always comes back to the “safe space for differing viewpoints” thing, isn’t it? Which of course is code for “I think I should be able to say fascist shit and get away with it”. Smh.
I have also observed the dunk culture thing about Bluesky (which I left)! I assume because that was the language of Twitter before it.
I’m okay with not being able to re create some lightning in a bottle moment for social media. Maybe it’s not *meant* to exist in that form, or not healthy too.
rakoo
in reply to EVHaste • • •@mcc
The real argument wasn't even "I want my fascist friends to be able to speak"; no one argued against that. The real argument was "we should all be listening to my fascist friend". A person deep in the development of a decentralized microblogging software should be able to understand the difference before they said it, but heh
Pete
in reply to EVHaste • • •Ivan Sagalaev
in reply to EVHaste • • •Pete
in reply to Ivan Sagalaev • • •I love that my posts are responded to based their (and my) merits, rather than because an algorithm tricked people into giving them clicks.
Hello? Hello? Is there anyone out there?
Elf Burgerman
in reply to EVHaste • • •