Jews from Ukraine: Philip Kotler — the father of global marketing with roots in Nizhyn and Chernivtsi

"... The UN is a major problem. It was created to maintain world peace and engage in peacekeeping when needed. Unfortunately, they did not create armed forces to support all nations. Moreover, Russia is part of it, and I understand that all members want to change the charter and remove it. Ultimately, we want them (Russia – ed.) not to appear on the UN map at all because they set a bad example for the world...

In our regular column “Jews from Ukraine” — Philip Kotler, by blood, is a Ukrainian Jew whose family roots go deep into Ukrainian soil, from which his parents were forced to emigrate to the United States in the early 20th century.
Who is Philip Kotler

Philip Kotler is an American economist and professor at Northwestern University (Kellogg School of Management), known as the “father of modern marketing”. He developed the concepts of the marketing mix (4P), social marketing, demarketing, and Marketing 3.0, which emphasizes values and humanism.

By combining marketing with psychology and economics, he laid the scientific foundations for modern marketing practice.

One of his most famous works, Marketing Management, is used worldwide as a key university textbook. His theories…

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