Why does the same query in ChatGPT show different companies today and tomorrow — and what should businesses in Israel do about it
The same question asked to ChatGPT multiple times can lead to different sources, different sites, and even different recommendations. New research has shown: it's not just about the wording of the query. ChatGPT is capable of changing its internal search channel, classifying the question differently, and sometimes not even consulting the internet at all. For small and medium businesses in Israel, this means that one good website is no longer enough.
Not long ago, promoting a business on the internet seemed relatively straightforward.
A company would create a website, set up Google Maps, publish service pages, work on Google rankings, and launch ads.
Today, a potential client increasingly does not browse through ten websites.
They ask:
“Which lawyer to choose in Haifa?”
“Where to get a cosmetic procedure in Kiryat?”
“Who repairs air conditioners in Netanya?”
“Which company handles transportation across Israel?”
“Which specialist speaks Hebrew and Russian?”
And they receive a ready answer with several names from ChatGPT, Gemini, Copilot, Perplexity, or another AI assistant.
The main problem is that this list is not constant.
Today, artificial intelligence might name your…
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