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The "HelloQuitteX" framework to help quitting X


in reply to n816 Media

The collective HelloQuitteX.com cleverly plays on the notoriety of the iconic toy Hello Kitty to engage its audience. While Hello Kitty embodies the kawaii and commercial universe, HelloQuitteX subverts this well-known name to invite critical reflection, particularly on social media usage. The pun lies in the phonetics: "Hello Kitty" transforms into "Hello Quit X," suggesting a farewell to toxic digital practices, all while leveraging the familiarity of a globally recognized brand to make a lasting impression.